Endurance Events Industry News

Sep 9, 2025

Ironman CEO wants to turn the race organiser into a lifestyle brand

“In our minds, we’re not just putting on events,” said Scott DeRue. “We’re creating experiences for people that espouse a certain set of values.”

Sep 9, 2025

Great North Run apologizes for giving out the wrong medals

Instead of featuring a map of Newcastle, the race mistakenly put the map of nearby rival city Sunderland on its finishers' medals.

Sep 5, 2025

RunSignup releases September 2025 Race Registration Market Analysis

The report shows race growth slowing industry-wide, yet transaction volume rising, while RunSignup continues to expand market share.

Sep 4, 2025

RunSignup opens applications for 2026 Community Grant Program

The program returns after a COVID-triggered hiatus to give back to the endurance community by supporting endurance-related nonprofit organizations.

Sep 2, 2025

Sue Forge appointed as race director of Comrades Marathon

The CMA Board resolved to separate the roles of General Manager and Race Director, recognising the increasing complexity of the world’s oldest ultramarathon.

Sep 1, 2025

Y11 Sport & Media to launch revamped Color Run series

Having taken on the international master licence of The Color Run in August, Y11 Sport & Media is relaunching ‘The Happiest 5K on the Planet’.

Sep 1, 2025

BMW Berlin-Marathon to allow open-ear headphones for first time

The decision marks a change to a decades-long restriction on runners listening to music during the marathon.

Aug 28, 2025

Scimitar and njuko integrate to support event organisers

The partnership combines njuko’s registration technology with Scimitar’s specialism in event apparel and merchandise.

Aug 28, 2025

Atlanta Track Club unveils bold new strategic plan

The plan outlines key growth priorities, including the Club’s commitment to establish the Atlanta Marathon as a nationally recognized destination event.