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All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News
Is running the new golf? Why TCS has become title sponsor of the London Marathon

Sep 27, 2022

Is running the new golf? Why TCS has become title sponsor of the London Marathon

TCS head of sports sponsorships said the company sees value in the sport as an alternative corporate activity to golf.

RunSignup announces RunSignup Roadshow 2023

Sep 23, 2022

RunSignup announces RunSignup Roadshow 2023

The new format will replace the RunSignup Winter Symposium in lieu of a series of smaller events in more corners of the country.

RunSignup releases September industry update

Sep 16, 2022

RunSignup releases September industry update

The latest data shows a continued recovery in race registration volumes for endurance events.

TCS Mini London Marathon for 7,000 children to provide funding for schools

Sep 9, 2022

TCS Mini London Marathon for 7,000 children to provide funding for schools

London Marathon Events (LME) said the new initiative will offer schools £10 for each one of their pupils who completes the race.

Police identify drunken man who spiked drinks at Mexico City Marathon

Sep 9, 2022

Police identify drunken man who spiked drinks at Mexico City Marathon

Authorities were able to stop runners from drinking the spiked beverages because they noticed the cups had been replaced or moved.

Hull Marathon cancelled due to costs and staffing

Sep 9, 2022

Hull Marathon cancelled due to costs and staffing

The race has been cancelled less than three weeks before it was due to take place due to low participation, rising costs and a lack of volunteers.

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John Hancock to step back from sponsorship of Boston Marathon

Sep 8, 2022

John Hancock to step back from sponsorship of Boston Marathon

After a nearly four-decade run as business partners, the Boston Marathon and its lead corporate sponsor, John Hancock, are approaching the finish line.

Elevation Culture launches creative event services

Sep 8, 2022

Elevation Culture launches creative event services

The company that pioneered the wooden finisher medal returns to its roots with creative services for endurance event brands.

Outside Interactive is acquired by Kinomap North America

Sep 7, 2022

Outside Interactive is acquired by Kinomap North America

The acquisition will allow the expansion of race day simulations for endurance events, which can turn a local race into an international multi-sport event.

Marine Corps partners with Spartan Race for 2022 West Virginia Spartan Trifecta Weekend

Sep 2, 2022

Marine Corps partners with Spartan Race for 2022 West Virginia Spartan Trifecta Weekend

Marine Corps Recruiting Command has partnered with Spartan Race and its community of athletes due to the shared values of both organizations.

Man films himself spiking marathon Gatorade stand with alcohol

Sep 2, 2022

Man films himself spiking marathon Gatorade stand with alcohol

Police still haven't located the suspect, who filmed himself dousing cups with rum at a hydration post at the Mexico City Marathon.

Abbott World Marathon Majors and Mass Participation World partner to inspire a return to running

Aug 26, 2022

Abbott World Marathon Majors and Mass Participation World partner to inspire a return to running

The #togetherwemove campaign aims to to encourage the world back to mass participation events after the COVID-19 pandemic.