RunSignup launches 2025 Timer Industry Research Survey
Now in its 7th year, the annual survey continues to serve as the industry’s leading research effort focused on the evolving landscape of race timing.
14 August 2024
The platform had a record 920,761 participants registered in 833 races across the country, with more than $1.9 million dollars raised for charity.
RunSignup, the leading US technology provider for endurance events, released their event participation numbers for Thanksgiving Day, the biggest running day of the year. In 2023, the platform had a record 920,761 participants registered to participate in 833 races across the country, with more than $1.9 million dollars raised for charity.
The topline of the report is that running participation on Thanksgiving has fully rebounded from pandemic lows and actually may actually have exceeded 2019 levels. RunSignup saw a 22% increase in registrants and a 14% increase in races using the platform compared to 2022. Those increases can be attributed to several factors, including an increase in registration market share for RunSignup and new turkey trots entering the market. However, it also appears that the average turkey trot saw an increase in participation, with per-race participation growing 10% compared to 2022 and 2% compared to 2019.
Additional key takeaways from the report include:
RunSignup Founder and CEO Bob Bickel said about the day, “Thanksgiving Day is always one of our favorites. We get to see technology and running come together for community events all across the country. We’re proud of the infrastructure work we’ve done to support so many events simultaneously, from handling 40,300 page views per minute to scoring 308,748 participants with RaceDay Scoring.”
With no composite roundup of turkey trot participation numbers since Running USA reported 961,882 finishers in 2016, it’s hard to pinpoint the full extent of the Thanksgiving Day tradition. However, it seems clear that turkey trots are not done growing yet, and will continue to be a key part of endurance businesses.
For more information, visit: https://info.runsignup.com/2023/11/28/2023-turkey-trots-shatter-records/
RunSignup, an employee owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 30,000 events use our free and open platform to register over 10 million annual participants, raise more than $3 billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. No subscriptions, no plans, no monthly fees.
To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.
