30 May 2025

The Future of Running: Inside the Future of the World Marathon Majors

Gen Z trends, tech innovations, and what it takes to become a World Marathon Major — insider insights from Abbott World Marathon Majors CEO, Dawna Stone.

Dawna StoneDawna Stone

Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.

In this episode, Phil sits down with Dawna Stone, CEO of Abbott World Marathon Majors. Together, they unpack the latest milestones in global marathon events, including Sydney’s entry as the seventh major and the tantalizing possibility of Cape Town joining next. What does it take to become a World Marathon Major? And what’s the bold vision behind a possible Nine Star Medal?

Dawna and Phil also dive into some of the biggest trends shaping the future of running — from the rise of Gen Z runners and their mental health-driven motivations, to tech innovations like real-time glucose tracking and performance-boosting nutrition strategies. What does the future hold for race formats, participation, and the marathon experience itself?

This episode is a must-listen for race directors who want to stay ahead of the curve. With insider insights from one of the most influential leaders in the sport, plus practical takeaways on race excellence and community impact, it’s packed with ideas to inspire your next big move.

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