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Episodes from our podcast for race directors and the business of putting on races

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DIY PR & Mastering Earned Media

DIY PR & Mastering Earned Media

PR pro, Meg Treat, lays out your race's public relations plan and ways to earn free publicity in local, specialist and online press outlets.

Race Expos

Race Expos

Expo sales expert Craig Mintzlaff discusses how race expos can benefit events of all sizes by increasing revenue and enhancing participants' race experience.

Race Trends 2021

Race Trends 2021

A look at this the annual RaceTrends report with Johanna Goode: registration trends, participant demographics, event pricing shifts + more.

Building Your Brand

Building Your Brand

Event branding expert, Peter Abraham, breaks down the art of building race brands, crafting mission statements and coming up with a marketing plan.

[Bonus] Fraud at the Portland Marathon

[Bonus] Fraud at the Portland Marathon

How the former president of the Portland Marathon embezzled more than $1 million from the race - with Oregonian's investigative reporter, Jeff Manning.

Recruiting & Managing Volunteers

Recruiting & Managing Volunteers

Streamlining volunteer recruitment, balancing volunteer shift load, mitigating volunteer attrition and more from expert volunteer coordinator, Tim Bradley.

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[Bonus] The Space Force T-Minus 10-Miler

[Bonus] The Space Force T-Minus 10-Miler

Brandon Hough, race director of the inaugural Space Force T-Minus 10-Miler, talks about the race, putting on events inside the US military and more!

[Bonus] Going Solar

[Bonus] Going Solar

Want energy independence on race day? Switch to solar power, with advice on getting started building your own DIY solar power system by Lowell Ladd.

Race Trends 2022

Race Trends 2022

RunSignup's Bob Bickel and Johanna Goode discuss the latest registration stats and event participation trends from the 2022 RaceTrends report.

Race Merchandise

Race Merchandise

How do you get started selling race merchandise? Merchandising pro Kim Bilancio on picking items that sell and managing inventory wisely.

Supporting Female Athletes

Supporting Female Athletes

SheRACES founder, Sophie Power, discusses what's (still) holding women back from racing.

Spotlight: Hood to Coast

Spotlight: Hood to Coast

Being sold out for more than 30 years, Hood to Coast truly is the mother of all relays. Race director Felicia Hubber shares what makes the race so special.

Building a Race Series

Building a Race Series

Ultra X co-founder Sam Heward shares the joys and challenges of building a new race series business from scratch.

Race Trends 2023

Race Trends 2023

A look at market registration data and trends from RunSignup's 2023 RaceTrends report.

Crisis Communications

Crisis Communications

How should you communicate with participants when things go wrong? Tips for managing crises - big and small - from PR pro Meg Treat.

Race Insurance

Race Insurance

Event insurance veteran, Nathan Nicholas, discusses event liability insurance and the protection you can expect from your insurance policy on race day.