Race Director Blog

How to Organize a Kids Run

Run Kids Run owner, Lucie Murray, looks at what it takes to add a safe and successful kids run to your main event that can appeal to the whole family.

Brand Building for Events 101

What is a brand? How can I come up with a solid mission statement? And then what? Race branding expert Peter Abraham explains.

A Guide to Sustainable Trail Course Marking

A race director's perspective on how to sustainably mark a trail race course to minimise environmental impact.

How to Communicate When Things Go Wrong

As an event professional, you know what to do when a problem pops up, but what exactly are you supposed to say? Here's a 5-step guide to crisis communications.

How to Trademark Your Race

We look at what aspects of your race can and cannot be trademarked, and how to go about applying for a trademark for your race in your jurisdiction.

How to Leverage Email Marketing to Sell Out Your Events

Learn how to grow your email list, design effective email campaigns, and run your email marketing like a pro - from event marketing pro, Hollie Light.

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Essential Tips for Volunteer Coordinators

Los Angeles Marathon volunteer coordinator, Tim Bradley, shares his best-practice tips for filling your volunteer shifts with motivated people who show up!

Finisher T-Shirts: A Buyer's Guide

Everything you need to know about ordering your race finisher T-shirts, from picking fabrics and printing methods to ordering smart and ahead of time.