When most people think of growing their organic reach, the first thing they think of is getting more followers for their page. More followers = more eyeballs = higher reach, right?
Yes and no.
Yes, more followers would result in increased reach. So, if your page followers went from 1,000 to 1,100, your page’s potential reach would likely increase in line with that increase in followers. But is increasing followers the only way to increase your reach? Is it even the best way to increase your reach?
No. Not by a long shot.
The easiest and most sustainable way of increasing your reach is by posting more effective content. That means, more engaging content in the right frequency, to the right audience, at the right time.
Ask anyone who knows anything about Facebook marketing and they’ll tell you this: it is a lot easier to squeeze 10% more out of engagement than it is to add 10% to your follower count.
So, in this part of the course, we’re going into one of the most crucial areas for your organic marketing strategy: creating a regular schedule of high-quality content that will grow your race’s reach, fan engagement, website traffic and – ultimately – registrations.
Buckle up – there’s 4,000 words coming your way jam-packed with content marketing wisdom.