So, you’re on your way to building a thriving community of people within your race target audience to whom you have exclusive access. Sounds terribly exciting!
But how do you direct all that amazing potential into growing your race without damaging your group’s credibility or putting off your members?
In this chapter we’ll show you how you can:
- Promote your race in your niche group in super-effective, light-touch ways that, if anything, add to your group loyalty
- Use your group to drive traffic to your race website
- Use your group to grow your Facebook page audience
- Leverage your group in race sponsorship discussions
- Target group members with race promo messages outside of the group, for example, through Facebook ads
Here’s where it gets really interesting… 🙂
So, let’s get started!
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