Race Directors HQ

8 Tips For Attracting More International Participants To Your Race

Do you want to promote your race to an international racing audience but don’t know where to begin? This post is full of actionable ideas to get you started

Improve Your Email Marketing with Email Personalisation

Learn how to add personal touches to your email campaigns that increase open rates and conversions (i.e. registrations)

How to Design a Race Website

We asked Peter Garrett of Serenity Digital to share his tips for designing a functional and attractive race website.

How to Market Your Race as a Prep Race on Facebook

A step-by-step guide for a Facebook campaign targeting runners looking for prep races for major events in your area.

Deep Dive: Race Photo Sharing by Pic2Go

Can Pic2Go’s race photo sharing platform take your sponsorship to the next level and make participants love your event even more? It can do all that and more.

How to Handle a Race Cancellation

No organiser wants to think about having to cancel a race. But it happens more often than you think. Here’s what to do when it happens to you.

4 Content Ideas to Get You Through the Off-Season

Struggling to find things to to write about during the quiet months between race editions? Here’s a few ideas to get you going.

Are You Making the Most of In-Kind Sponsorship?

In-kind sponsorship is easier to get than cash sponsorship and often much more effective. Here’s what you should look for and how to grow your sponsorship portfolio.

10 Tools to Supercharge Your Productivity

From event management to document sharing and email marketing, here’s our pick of top tools to boost your productivity

Give Your Race an Edge with Live Video

Learn how you can use live video for your race, from setting up a live race broadcast to conducting a live video Q&A and pre-race briefing.

Maximise Race Revenue with Tiered Pricing

Are you making the most of your registration revenue or leaving money on the table? Implementing a flexible pricing strategy can maximize your race’s revenue.

How to Write a Race Budget

Read our guide for writing a solid budget plan for your race and download our free Race Budget Template to help you put it together.

4 Killer Strategies for Winning Race Partnerships

Considering a partnership with another race? Find the perfect race partner for your event with these killer strategies and boost your race’s appeal

19 US Race Calendars to List Your Race On

Our top picks of US nationwide race calendars. List your race for free and get in front of thousands of runners looking for their next challenge.

How to Write a Terms & Conditions Document

Our – non-legal – overview of race Terms & Conditions documents: what to look out for and what should go into writing one

18 International Race Calendars to List Your Race On

Want to promote your race to a global audience? Start by listing your race on these free race directories

How to Write a Race Risk Assessment

A safe race starts with a risk assessment. We explain what a risk assessment is, why you need one and how to prepare it

10 Initiatives For a Greener Race

Are you keen on improving the eco credentials of your race and being good to the environment as well as your race participants? Check out top green tips!

Facebook Pages vs Events vs Groups

Confused about the difference between Facebook pages vs Facebook events vs Facebook groups? Here’s our guide to help answer your questions.

3 Facebook Group Ideas to Grow Your Race Online

Organising a race and already have a Facebook page? You can take your race further with these great uses of Facebook groups

4 Alternatives to Chip Timing

Need an alternative to chip timing for your race? We looked at the options and bring you the best for any type of race

5 Best Free Race Course Mapping Tools

Creating a beautiful, sharable race course map should not be rocket science. Here’s the best free tools for the job.

Promote Your Race Online: An Introduction

Starting out online? Learn everything your race will need to succeed with this overview of digital marketing.

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