Race Directors HQ
Online Registration Survey
A comprehensive examination of race directors’ use of online registration services:
✓ How satisfied race directors are with their current provider
✓ How likely they are to switch providers and why
✓ What platform features they rate as most/least important
✓ How much they make in registration revenue annually and how much they pay for registration services
Online Registration Survey (MLA)
A comprehensive examination of race directors’ use of online registration services:
✓ How satisfied race directors are with their current provider
✓ How likely they are to switch providers and why
✓ What platform features they rate as most/least important
✓ How much they make in registration revenue annually and how much they pay for registration services
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Market Leader Analysis
Feedback breakdown for the most popular registration platforms in the survey: ACTIVE, RunSignUp, Race Roster, UltraSignup, SI Entries
Online Marketing Survey
A detailed look at race directors’ online marketing habits, attitudes and spending behaviours, including:
✓ What channels race directors use to market their events online and how they rank their effectiveness
✓ How they use race photos, videos, influencers and SEO
✓ What they spend annually on Facebook ads
✓ What percentage of registration revenue they spend on marketing and participant acquisition