Online Registration Survey  

A comprehensive examination of race directors’ use of online registration services:

  How satisfied race directors are with their current provider
  How likely they are to switch providers and why
  What platform features they rate as most/least important
  How much they make in registration revenue annually and how much they pay for registration services

View 28-page report contents

 

Online Registration Survey (MLA) 

A comprehensive examination of race directors’ use of online registration services:

  How satisfied race directors are with their current provider
  How likely they are to switch providers and why
  What platform features they rate as most/least important
  How much they make in registration revenue annually and how much they pay for registration services

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Market Leader Analysis 

Feedback breakdown for the most popular registration platforms in the survey: ACTIVE, RunSignUp, Race Roster, UltraSignup, SI Entries

View 32-page report contents

 

Online Marketing Survey  

A detailed look at race directors’ online marketing habits, attitudes and spending behaviours, including:

  What channels race directors use to market their events online and how they rank their effectiveness
  How they use race photos, videos, influencers and SEO
  What they spend annually on Facebook ads
  What percentage of registration revenue they spend on marketing and participant acquisition

View 27-page report contents