Rat Race Adventure Sports plan launch in US and Canadian markets

Rat Race, the UK’s most successful adventure sport company have announced plans to launch in the US and Canadian market, with their offering going live this Sunday (03/21). The launch will be lead by Jimmy McCaffrey, their newly appointed US General Manager.

Rat Race plan to launch into the US market with a dedicated website going live this weekend, and a Facebook live Q&A streaming on Sunday at 8am EST from the Rat Race International Facebook page.

Known for their quirky UK and European based adventures and once in a lifetime international bucket list challenges, Rat Race are bringing their own unique take on multi-sport endurance challenges to North America. The company already organize a number of sell-out events across the globe and now have big plans for the American and Canadian domestic market.

As well as expanding the current U.S. events on the company’s roster (City to Sea in Miami and Source to City in New York), Rat Race have plans to introduce at least six more multi day excursions and are looking for people to join them in pioneering the routes before the events go on sale to the public on their innovative Test Pilot programme. Both the new events and the Test Pilot programme will launch with their own dedicated website this coming Sunday.

Planned events include a 5-day 400-mile multi-sport epic in Alaska and Yukon Territory, a 3-day 150-mile desert dash across Arizona on foot and bikes, and a whopping 500-mile foray across California and Nevada, on a route that links the Golden Gate and the Golden Nugget casino, taking in both the high point and low point of the Lower 48. Three more events will also be announced early next week.

To be the first to hear about the US launch and the events Rat Race have planned, join the US mailing list here, the US Facebook group here, and register for the Facebook live here.

For more information on Rat Race’s US and Canadian operations email Jimmy.mccaffrey@ratrace.com.