RAM Racing, the nation’s premiere race production company, will partner with MB Financial Bank to deliver the naming rights to RAM’s flagship race, the newly christened “MB Chicago Hot Chocolate 15k/5k”. The bank also becomes the exclusive presenting partner for eight popular races in RAM Racing’s 2017 Chicago Racing Series. The sponsorship marks the first time in RAM’s history it has secured naming rights or a multi-event presenting partner.
“This is a great partnership for our two Chicago-based companies,” said Steve Ginsburg, RAM’s CEO, “because our philosophies are so similar. RAM always looks for sponsors who are as dedicated to benefitting the running and charitable communities as we are. In MB Financial, we found a perfect match since giving back is a priority for them, too.”
Rob Gilland, MB Financial’s Chief Marketing Officer, commented that “We are drawn to the RAM races because each event benefits a different local charity. MB is committed to making our local communities better places to live and work and with the Chicago-centric race series, we are able to help make a difference in neighborhoods across the hometown we share with RAM.”
The Chicago RAM race series, including the MB Chicago Hot Chocolate 5k/15k, attract an estimated 200,000+ participants and spectators annually. From families to young active singles, and from avid runners to casual joggers and walkers, MB and RAM will both entertain and introduce these runners to a number of local philanthropic organizations that make a difference in Chicagoland.
MB’s sponsorship of the race series features the introduction of a new logo that will be used for the 10th anniversary of the Chicago Hot Chocolate 15k/5k, as well as MB designs on all digital spaces and promotions, race expo and packet pick up platforms, inclusion in the Hot Chocolate goodie bags and on the 15k participant medal’s ribbon. Additionally, MB will have a dominant race-day presence at all the events in the series.
Races included in the sponsorship:
June 4, 2017 North Shore Classic
June 25, 2017 Big Foot Triathlon
July 23, 2017 Big Ten Network Big 10K
September 9, 2017 Run Mag Mile
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September 17, 2017 Bucktown 5K
October 21, 2017 Pumpkins In The Park
October 29, 2017 MB Chicago Hot Chocolate 15k/5k
November 23, 2017 North Shore Turkey Trot
April 29, 2018 Ravenswood Run
About RAM Racing
RAM Racing is comprised of three intertwined divisions; RAM Races, RAM Production and EnMotive that offer turnkey expertise in every aspect of the racing industry. RAM Races owns and operates the Hot Chocolate 16-city 15K/5K Race Series, the nation’s premiere race series, as well as a stable of other regional races. RAM Production offers operations, management, equipment, marketing and consulting to independent race owners and directors to help them elevate their events. RAM’s EnMotive serves as a one-stop technology solution offering fully customizable registration, timing, photography and content capabilities. RAM’s management and operational team time over one million runners annually at events ranging from neighborhood runs to event sizes as large as 50,000 people.
RAM’s mission is to create and execute race parties that elicit an unforgettable and unimaginable emotional experience from start to finish. An event company for more than sixteen years, the RAM Racing brand has become synonymous with the highest quality, USATF officially certified and sanctioned running races that also maintain a family-friendly race environment. RAM’s top of the line runner goodie bags paired with efficient registration and timing processes appeal to elite and first-time runners alike. For more information on RAM Racing and for a full list of RAM’s event cities and local races, please visit www.RAMRacing.org and look for us on Facebook, Twitter and Instagram.
EnMotive provides additional efficiencies to event managers to drastically cut down their workload with an easy to use system that incorporates the following modules; Fundraising, Volunteer, Medical, Teams, Dynamic Bib Assignment and Bib Pick-Up, which is the fastest in the industry.
About MB Financial
MB Financial Bank N.A. is a Chicago-based commercial bank with approximately $19 billion in assets and a more than one-hundred-year history of building deep and lasting relationships with middle-market companies and individuals. MB Financial Bank offers a full range of powerful financial solutions and the expertise and experience of bankers who are focused on their clients’ success. MB Financial Bank is a wholly owned subsidiary of MB Financial, Inc. (MBFI)
For further information, contact: Robin Monsky @ Round Robin Sports (312-337-3790, @sportyrobin, Skype @RoundRobinSports88)
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