Head Start

Episodes from our podcast for race directors and the business of putting on races

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Trademarking Races
Trademarking Races

A look at all aspects of race trademarks with Sinister Sports' Brian Gallant and intellectual property lawyers Suzanne Sjovold and Jon Deppe.

Email Marketing
Email Marketing

Re-start your email marketing with tips on strategy, copy, email design, mailing list growth and productivity hacks with email marketing pro Hollie Light.

Market Update: Are We There Yet?
Market Update: Are We There Yet?

RunSignup' Bob Bickel and Mass Participation World CEO Chris Robb discuss event stats, participation trends and the industry's precarious business model.

SMS Marketing
SMS Marketing

Marketing pros Gerry Perez and Beth Salinger discuss the pros and cons of SMS marketing for races, including open rates, ROI, cost and effectiveness.

Race Announcers!
Race Announcers!

Professional race announcers Steve Fleck and Fitz Koehler share a bit about their job, race announcing tips and a few anecdotes from the finish line.

[Bonus] The Space Force T-Minus 10-Miler
[Bonus] The Space Force T-Minus 10-Miler

Brandon Hough, race director of the inaugural Space Force T-Minus 10-Miler, talks about the race, putting on events inside the US military and more!

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The Council for Responsible Sport
The Council for Responsible Sport

A look at sustainability efforts in mass-participation sports and CRS' free ReScore web app with CRS Executive Director, Shelley Villalobos.

Recruiting & Managing Volunteers
Recruiting & Managing Volunteers

Streamlining volunteer recruitment, balancing volunteer shift load, mitigating volunteer attrition and more from expert volunteer coordinator, Tim Bradley.

[Bonus] Fraud at the Portland Marathon
[Bonus] Fraud at the Portland Marathon

How the former president of the Portland Marathon embezzled more than $1 million from the race - with Oregonian's investigative reporter, Jeff Manning.

Building Your Brand
Building Your Brand

Event branding expert, Peter Abraham, breaks down the art of building race brands, crafting mission statements and coming up with a marketing plan.

Understanding Marketing Psychology
Understanding Marketing Psychology

Why do people register for your race? Tune in for a deep-dive into marketing psychology - with examples - with EventGrow CEO, Andy Reilly.

Race Trends 2021
Race Trends 2021

A look at this the annual RaceTrends report with Johanna Goode: registration trends, participant demographics, event pricing shifts + more.