RunSignup reaches 500 years of combined employee experience

RunSignup, RunSignup, the leading registration and technology provider for endurance events across the United States announces its team has collectively achieved 500 years of employee experience. This impressive milestone reflects the company’s enduring commitment to employee retention, sustainable growth, and a culture of ownership that powers exceptional customer service and product innovation. With more than 80 team members—20 of whom have been with the company for more than a decade—RunSignup continues to thrive as an employee-owned organization dedicated to the long-term success of its customers.

“Having a team that stays and learns together is one of our greatest strengths,” said Bob Bickel, Founder and CEO of RunSignup. “Just as compound interest builds value over time, long-term employees grow trust, insight, and expertise that directly benefit our customers.”

Watch Bob Bickel’s insights into the company’s remarkable milestone and the unique culture of RunSignup. 

A Culture Built on Longevity and Ownership

RunSignup’s growth is anchored in its commitment to people and purpose.

• Employee tenure: 20 team members have surpassed 10 years with the company.
• Resilience: All 42 employees who were part of RunSignup during the pandemic remain with the company today.
• Sustained expansion: Since early 2020, RunSignup has doubled in size to 81 employees while seeing a 2.5× increase in business transactions.
• Employee ownership: The company’s employee-ownership model fosters accountability, greater motivation, and shared success.

The Compound Interest of Experience

RunSignup likens its culture of longevity to the power of compound interest—knowledge and expertise that multiply over time. Long-tenured employees possess deep understanding of the endurance industry, the needs of race directors and timers, and the complexities of a codebase exceeding two million lines and 3,000 database tables. This accumulated experience enables RunSignup to deliver faster, more reliable solutions and superior customer support—all managed in-house rather than outsourced.

Customer Impact and Sustainable Growth

RunSignup’s customer base mirrors its employee loyalty. Clients stay, grow, and expand their partnership with the platform year after year. By maintaining low churn and consistently enhancing its software ecosystem, RunSignup creates a cycle of mutual growth: experienced employees build better products, those products drive customer success, and strong retention supports continued innovation.
This customer loyalty has propelled RunSignup to lead the endurance event registration industry with over 50% market share.

Principles that Power Engagement

RunSignup attributes its success in sustaining long employee tenure to guiding principles that prioritize fulfillment, fairness, and purpose:

• Enjoyment and continuous learning in meaningful work.
• Deep connection with customers and their missions.
• Fair compensation and transparent, sustainable business practices.
• A sense of ownership and trust that empowers individual contribution.

Looking Ahead

As RunSignup celebrates 500 years of cumulative experience, it remains focused on the future—continuing to innovate, support endurance communities, and strengthen its employee-owner model. “We’re proud of how far we’ve come,” added Bob Bickel. “But this milestone is just the foundation for the next 500 years of shared success.”