RunSignup publishes March US race registration market analysis

RunSignup, the leading registration and technology provider for the endurance race industry, continues its tradition of publishing its market analysis on the endurance industry. These reports serve both as a compass for internal evaluations and a valuable resource for the wider endurance community. As the 2024 landscape unfolds, RunSignup showcases early indicators of growth, shifting competitive dynamics, and ongoing market share expansion.

“It's always helpful to take a step back and look at both the details in the data and big picture adjustments going on in the industry. The endurance community is growing for the first time in 5 years.  We continue to grow and expect to approach 50% market share in the US in the next year. Our unparalleled technology, and dedicated team have positioned us as leaders in the field, earning the trust and appreciation of our customers,” said Bob Bickel, Founder and CEO of RunSignup. 

In addition to the published report, Bob Bickel, provides a recorded update for March’s analysis for additional commentary. 

Races return to growth

RunSignup’s analysis indicates strong early growth for 2024, which is a positive trend for the industry. During the January and February this year races on RunSignup are experiencing an average growth of 7% in registrations. This growth is a promising development, especially in comparison to the company’s previous reporting that showed a 1% decline from 2019 to 2023. In addition, the race churn rate, where events do not return, is back to the pre-pandemic rate of 5%. 

RunSignup market share approaching 50%

RunSignup continues to dominate the United States registration market share, with data indicating its market share is approaching 50%. The company reports a 14% increase in registration numbers in 2023 from 2022, and a 37% increase from 2019. RunSignup projects a steady growth of 5% each year, anticipating approching the 50% market share milestone within the next year.

The company credits its long-term vision, employee-owned approach, robust software development, and customer satisfaction as key factors contributing to its success in the competitive race registration market. RunSignup pricing is also lower than Race Roster and Haku. The recent additions of sister technology, TicketSignup and GiveSignup, not only broaden the functionality and revenue for events using RunSignup, but also help to fuel the continuous software development tailored to the evolving needs of modern race events.

Industry observations

The report touches on significant industry moves, such as the Atlanta Track Club's transition from Haku to Let’s Do This. RunSignup provides insightful analysis on Let’s Do This's recent venture round and its aggressive pursuit of large races, questioning its ability to grow fast enough to compete in the market.  Race Roster's pricing adjustments and reported decrease in sales activity are also discussed. RunSignup highlights its own strategic strengths, such as being employee-owned, offering more software features, and maintaining a positive relationship with its customers.