RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing
Early 2024 data shows growth in race participation, increases in race prices, and younger runners slowly returning to races.
15 August 2024
The report follows up on the 2019 list of 100 Largest Races and tracks their plans for 2021.
GiveSignup | RunSignup, the leading US technology provider for fundraising and endurance events, released a progress report on the status of large endurance events. The report follows up on the 2019 list of 100 Largest Races and tracks their plans for 2021. The most significant takeaway is that events in Q3 or later, even those over 10,000 participants, largely anticipate offering a hybrid or in-person event. Additionally, with postponements from earlier in the year, fall 2021 will be jam-packed with marquee events.
The report looks at races based on the quarter that their race usually takes place, regardless of when they are scheduled for 2021. A few trends stood out when reviewing the full data from each quarter:
GiveSignup | RunSignup Founder and CEO Bob Bickel said, “The upshot of this report is that endurance events are roaring back. Compared to just a few months ago when most events were a few hundred to a few thousand participants, the expected return of races over 30,000 in fall signifies that the endurance industry believes the worst impacts of the pandemic are behind us. There is also a word of warning here, though: the fall race season will be brimming with high-quality large events, and it’s important that fall races start communicating with and marketing to supporters ASAP to ensure they don’t get overlooked.”
To see the full report, visit: https://runsignup.blog/2021/05/25/large-events-progress-report-moving-forward-in-2021/
RunSignup, an employee owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 28,000 events use our free and open platform to register 9 million annual participants, raise more than $2.8 Billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. No subscriptions, no plans, no monthly fees.
To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.