In an earlier part of the course, we saw how you can use your Facebook group to:
- Raise awareness of your race in your target customer audience
- Increase you website traffic
- Leverage partnerships to expand your reach beyond just your group members
- Secure race sponsorship from your preferred sponsors
- Even make money by providing access to your group to select partners
In this last part of the course we’ll look at a few more benefits your group could unlock for you and your race, that could in some cases be as important as – if not more important than – increasing race registrations.