As we saw in the previous section of the course, posting quality content through your race Facebook page should be the engine driving your organic reach growth.
What we’ll look at in this part of the course is how to make the most of the engagement your quality content generates to grow your audience, as well as other initiatives, such as peer-to-peer partnerships, that can help scale the reach of your content to whole new groups of people in your target demographic.
Some of these things we’ll discuss, such as inviting people to Like your page, you may be familiar with already. However, there’s tips in every section to help you squeeze as many conversions as possible from every bit of engagement your content generates. So keep reading!