We’ve come a long way in this course! So let’s take a short pause to look at all the things we’ve learned so far:
- We’ve learned how to increase your page’s organic reach and engagement through high quality, regular content
- We’ve learned how your personal profile can significantly contribute to boosting your organic marketing efforts
- We’ve learned how you can convert content engagement (Likes, comments etc) and your personal network into followers for your Facebook page
In this chapter, we close the marketing loop by looking at how you can convert traction you get through your content and personal interactions on Facebook into traffic for your race website. Because, ultimately, that’s where people need to go to take the next step towards registering for your race.
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